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2014 Media Award

Cathy Smith-Latouf

2014 Media Award

The MADA MEDIA award is presented to an individual and/or newspaper, magazine, radio or television outlet that printed or aired a story in the previous year which created awareness of multiple-birth issues, individual chapters, or spotlighted MBC and/or chapter initiatives.

The 2014 Media Award winner is Cathy Smith-Latouf.

In 2012 Cathy Smith-Latouf came to the MBC Board with the idea of creating a 30 second Public Service Announcement promoting MBC. Cathy wrote the original copy, had it professionally voiced and produced in the Bell Media studios of her employer, AM800 CKLW in Windsor. The ad, valued at over $100,000 played in March of 2013 on 15 Bell Media radio stations in 7 cities across Canada, including a few cities where MBC did not have a chapter. In the fall of 2013 Cathy went to work for MBC again. This time, due to the merger between Bell Media and Astral Media, she knew the coverage would be even greater. In the spring of 2014, a new 30-second PSA played over 4500 times in 33 cities on 73 radio stations. This amazing donation is valued at almost $275,000 in airtime alone to MBC. It has increased our website traffic, E-news signups and chapter memberships across the country. Here is the ad copy that ran this year:

"If you have twins, triplets, or more – here’s a name you should remember - Multiple Births Canada. This national registered charity is dedicated to families like yours! Multiple Births Canada provides helpful information and local support. They have resources addressing the unique challenges faced by families, professionals and educators who are expecting or care for twins, triplets, or more. For more information, to become a member, find a Chapter near you or to learn how to start a Chapter in your community-visit Get the answers and support you need, any time, day or night, with Multiple Births Canada. "

In addition to all of this, Cathy spent many hours to organize the summer attractions list for MBC as well as her discount work with her local chapter. She is a dedicated volunteer who is always looking for a good deal. Cathy, her husband Jay and their twins Emily and Cody live in Belle River Ontario and enjoy camping, boating and fishing in the summer and love spending time together as a family. MBC is proud to present Cathy Smith with the MADA Media award for her initiative in bringing the PSA project in order to dramatically increase MBC’s media coverage and public awareness.

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