The MADA CORPORATE award is presented to an individual, business, corporation or organization who at the national level, in their professional capacity, created an awareness of the challenges faced by Canada's multiple birth children and their families, and/or have made a significant impact on the multiple-birth community and/or Multiple Births Canada.

The 2017 Winner of the Corporate Award is Little Lulu Photography

For the past two years, Little Lulu photography has been taking photos of children who have had to use the NICU. Courtney, a mother of twins, saw a need to give back to the community, even though her twins where lucky enough not to need the NICU. Through the lens of her camera, she captures photos of children who needed the NICU.

She started events with just London Multiple Birth Association members, but it has quickly evolved to include all members of the community who have needed the NICU for the growth and development of their children. The photo sessions happen twice a year, and they are done on a donation base to the NICU in London, with the last event half of the money was donated to the NICU and the other half to Ronald McDonald house of London. The photos have raised over $6,000 so far. The photos are printed and placed in a case near the entrance to the NICU to support and provide hope for those facing the struggles in the NICU. To date about 113 families have participated.