The MADA MEDIA award is presented to an individual and/or newspaper, magazine, radio or television outlet that printed or aired a story in the previous year which created awareness of multiple-birth issues, individual chapters, or spotlighted MBC and/or chapter initiatives.

The 2017 Media Making a Difference Award goes to Arms Bumanlag.

​For almost 10 years Arms Bumanlag has been a strong supporter of the local Windsor/Essex POMBA chapter as well as MBC. His work with AM800 radio and the local CTV station over the past 14 years has been focused on giving the spotlight to community organizations such as ours. Arms started working with the local chapter to help them promote their clothing sale. He would do radio interviews with the coordinators in the weeks leading up to the sale, and then follow up with a live TV interview from the sale. In 2010, the 2011 Windsor conference committee approached him to voice a promotion video filmed locally in Windsor to advertise the conference. In the weeks leading up to the 2011 conference, he did a live TV interview as well as an entire hour dedicated to multiple birth issues.

After that event Windsor POMBA began seeing more of Arms. He would call if he had some leftover airtime and allow Windsor to promote the group, prenatal classes and the sale. They averaged about 6 times a year being on radio or television with him over the past few years.

​When the idea of a national "public service announcement" on all of the Bell media radio stations came to be. Arms quickly stepped up and volunteered his time to voice the PSA, that PSA has been valued at over $100,000/year for the last 6 years and continues to run on the radio.

His weekend radio show called Experts on Call, is very popular in Windsor. If there is ever an open hour, he will call and ask for someone to come on and help him fill in time from Windsor POMBA, promoting whatever is going on at the time. Arms has recently changed jobs and is now the local CBC nightly 6pm news anchor. He has already approached Windsor POMBA and made them promise to keep him informed about what is going on with the group and come to him if they ever need help with promotions.